Brand Philosophy

Celebrating 45 Years with YA-MAN

Brand Story - A New Kind of Beauty

Everyone possesses a captivating inner beauty, and our mission is to awaken that power to create a more beautiful tomorrow for the world.

Since 1978, YA-MAN has been committed to developing professional beauty equipment, bringing its cutting-edge skincare technology to households around the globe. Our goal is to allow everyone to enjoy a salon-like experience from the comfort of their home. Whether in Japan or worldwide, YA-MAN’s superior quality has earned widespread recognition.

As pioneers in beauty expertise, we continuously pursue revolutionary ideas and the latest technologies. We are dedicated to crafting high-performance home beauty devices to help every unique individual reveal their true beauty and happiness. Whether you’re seeking youthful, firm skin, soothing tired skin, or creating the perfect makeup look, YA-MAN will become your most trusted partner.

We believe that everyone holds a unique beauty power within them, and YA-MAN will ignite that power so you can shine with confidence. Let’s work together to create a better, more confident tomorrow!

History and Legacy

Founded in 1978, YA-MAN was Japan's first manufacturer of small beauty appliances and remains the largest beauty brand in Japan today. With an internal research and development department, YA-MAN focuses on designing and manufacturing a wide range of electronic beauty devices and skincare products, holding a total of 320 patents and 777 intellectual property rights* to date. Its product lineup includes ion skincare, skincare products, body care, and hair removal solutions. YA-MAN prioritizes convenience and multifunctionality in product design, aiming to provide all women with the concept of 'Happy Beauty, Anytime, Anywhere.'

*As of April 2023

Bringing beauty treatments closer to you. We want you to enjoy the best treatments at beauty salons in a more flexible way. From this desire, mysé was born. The name mysé stands for 'My Smart Esthe,' an acronym representing a home beauty brand from Japan. mysé replicates the delicate finger movements and hand techniques of estheticians, offering salon-quality care. We hope you’ll experience various beauty treatments in the comfort of your own home.

Crafted from carefully selected minerals and natural ingredients sourced from around the world, delivering limitless colors and radiance. These products also bring a comforting sensation to the skin. This makeup and skincare brand nurtures your beauty.